Position: Senior Specialist, Fintech Go To Market

Level: MTN Level 3

Company: MobileMoney LTD

Division: MML Commercial Operations

Location: Accra

Reports to: Chief Commercial Operations Officer

Job Summary

Collaborate effectively with different teams to lead cross-functional go-to-market strategies, facilitate the overall product launch process from start to finish and serve as point of communication for other members or stakeholders, encouraging active collaboration across the board for successful launch of a product.

Job Context

• Evolution and highly competitive Fintech Industry
• Multi regulated environment
• Environmental, social and governance prioritized
• Evolving Telco with a focus on business platform and digital
• Partnerships at the core of industry plans
• Regionalized structure
• Financial inclusion at the core of government agenda
• Localization a key objective for business and government
• Brand Reputation
• Performance driven environment
• Diverse cultural environment

Job Role

• Oversee the entire go-to-market process, managing all phases of the GTM strategy to ensure successful execution. This includes initial planning, resource allocation, timeline management, and continuous monitoring to ensure alignment with business objectives and successful market entry.
• Collaborate with sales, marketing, and product teams to meet deadlines and achieve goals. Facilitate effective communication and coordination among these teams, ensuring that everyone is aligned with the GTM strategy and working towards common objectives.
• Conduct competitive analysis to inform strategic decisions. Regularly analyze competitors’ strategies, strengths, and weaknesses. Use these insights to identify opportunities and threats in the market and adjust the GTM strategy accordingly.
• Identify and address potential risks and issues proactively. Develop and implement mitigation plans to address these risks, ensuring smooth execution of the GTM strategy. Continuously monitor for new risks and adjust plans as necessary.
• Stay updated with market trends to optimize GTM strategies. Continuously monitor and analyze market trends, customer behaviors, and industry developments. Leverage this information to refine and optimize GTM strategies, maintaining a competitive edge.
• Develop and manage comprehensive project plans. Create detailed project plans that outline key milestones, deliverables, and timelines. Ensure that all tasks are completed on schedule and within budget, and adjust plans as necessary to accommodate changes.
• Prepare pre- and post-launch checklists and ensure all tasks are completed according to plan before and after the launch. Develop detailed checklists for pre-launch and post-launch activities, ensuring that all tasks are completed according to plan. Conduct thorough reviews to identify areas for improvement and make necessary adjustments.

Education

• Minimum of bachelor’s degree in Marketing, Business, or a related field of study.

• Experience Minimum of 5 years relevant experience in financial services with at least 3 years in a supervisory role
• Good understanding of Fintech/ SMEs and working environment of Government & International Organisations

Competencies

Professional/Technical Competencies:

• Market Intelligence, research, and Insights
• A deep understanding of marketing principles
• Business Development models
• Business Reporting
• Sales Planning
• Customer Relations Management
• Stakeholder Management
• Project Management
• Financial Acumen
• Commercial acumen

Must live the MTN Values of

• Lead with Care, Collaborate with Agility, Serve with Respect, Can Do with Integrity, Act with Inclusion

Must exhibit the MTN Vital Behaviors of

• Complete Candor, Complete Accountability, Active Collaboration & Get it done.

• Qualified applicants should indicate Vacancy Ref no: MMLSSGTM2524as the email subject and ensure that CVs are saved in applicants’ names. Applications without the subject and CVs saved in their names will automatically be disqualified.
• Interested and qualified applicants should send their Curriculum Vitae by 1st May 2025 to: [email protected]
• Only shortlisted applicants will be contacted.