Coca-Cola Beverages Africa is the largest African Coca-Cola bottler, accounting for 40% of all Coca-Cola volumes on the continent. CCBA is a market leader in the NARTD (non-alcoholic ready to drink market) in Africa. CCBA has an extensive footprint in Africa, employing over 13 000 employees.

The CCBA vision is to refresh Africa every day and make the continent a better place for all, growing success as a business and creating a better-shared future for our people, customers, consumers, communities, planet, and shareholders. We conduct ourselves with the utmost integrity for shared value and the greater good. We are a world-class, customer-orientated, socially and environmentally conscious fast-moving consumer goods (FMCG) company that is driven by engaged, motivated, and inspired employees.

Key Purpose Statement

To deliver volume and revenue growth by effectively managing the Sales & Marketing team, implementation of business plans and delivering Customer Service Excellence.

The key purpose of the role is to;

• Support the Company Sales Representatives with regards to delivery, implementation and measurement of performance based on the business plans.
• Support sales regions in development of capability in clear understanding of the channel strategy and execution criteria through regular trade visits, one on one interactions with customers and what their needs are.
• Support the Sales reps in providing direction to sales force and territories.