13 Aug 2021

Sales Officer at Legendary Foods Ltd

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Job Description


About the organization: Legendary Foods Ltd. is a company dedicated to the sustainable practice of farming edible insects. With a farm in Kumasi, Ghana, Legendary Foods seeks to farm locally desired insects as a way to address food insecurity. Legendary Foods farms the palm weevil larva, a local delicacy that has been traditionally harvested. Legendary Foods seeks to rapidly scale its production, co-develop packaged products, take advantage of export opportunities to other West African countries and to advance research on the palm weevil larvae while building a conscious company.

Position: Sales Officer

Location: Kumasi, Ghana

Start Date: As soon as possible

Role description: Legendary is looking for a passionate individual to have a significant & highly impactful contribution to the organization’s sales function, drive sales growth, direct sales strategy and manage the sales team.

Tasks/duties:

Engage in Active Selling

  • Pitch products to businesses and potential customers.
  • Strategically identifying potential B2C and B2B clients to grow small to large business accounts through initiating and closing the sales on products
  • Maintaining a professional network of potential clients/customers and business opportunities.
  • Generate sales by prospecting leads, cold calling and negotiating advantageous deals.
  • Execute sales strategy and provide feedback to pivot sales strategy with sales managers
  • Assess and implement methodology to increase B2C & B2B sales
  • Follow up with Company’s clients
  • Contribute collection efforts
  • Coordinate deliveries

Planning of Marketing Events & Marketing Activities

  • Preparing and communicating product promotions and special sales to customers.
  • Strategize and execute well thought out targeted marketing plans and promotional activities to increase product exposure, customer traffic and sales.
  • Collaborate with retailers to strengthen product exposure with optimal locations, shelf positions and signage.
  • Prospecting new opportunities by identifying promising advertising campaigns and negotiating deals

Manage Customers + Customer Feedback

  • Resolve product or service problems by clarifying the customer’s complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution.
  • Liaising with field sales, retailers and wholesalers to understand product requirements and limitations

Team & Inventory Management

  • Manage and participate in inventory control for the purposes of theft control, food safety and to optimize profitability
  • Work with others on sales team and in other departments in a positive manner
  • Additional responsibilities upon request.
  • Candidate should be adaptable and flexible with the understanding that Legendary Foods is a quickly growing company and it is a start-up environment. This means that all people may occasionally have to do things outside of their strict department or role responsibilities.
  • Must be highly organized, have a positive attitude, be highly energetic and willing to engage in active field sales activities

Requisite Skills:

  • Customer Relationships, Customer Retention, Market Research.
  • Ability to multi-task (not in a given moment but over days and weeks), prioritize and manage time effectively.
  • Customer orientation and ability to adapt/respond to different types of characters
  • Proven customer support experience
  • Excellent communication skills (oral & written)
  • Ability to work in a fast paced environment
  • Ability to pivot & adapt, mobilize resources quickly
  • Driven by results and sales
  • Must be willing to move around and travel to hot and congested areas ● High level of integrity

Reports to: Business Development & Sales Manager

Supported by: sales team, business analyst, accounting team & product development team

Compensation: Compensation commensurate with experience. Compensation will be part base + part bonus based on targets. Health insurance available after probation period ends.



Method of Application

Send an email to [email protected] with title: “Sales Officer”

Email should include your CV and a cover letter. The cover letter should highlight your sales experience & sales leadership experience.




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