The Sales and Marketing Manager will be responsible for developing and implementing strategic sales and marketing plans to drive business growth and achieve revenue targets. This role requires a dynamic individual with a proven track record in both sales and marketing, strong leadership skills, and a deep understanding of market trends and customer behaviour.

Responsibilities:

Sales:

• Develop and execute sales strategies to meet or exceed company sales targets.
• Identify new market opportunities and target segments to expand the customer base.
• Lead the sales team, providing coaching, mentoring, and performance evaluations.
• Establish and maintain relationships with key clients and partners.
• Monitor and analyse sales data, trends, and competitor activities to refine strategies.
• Collaborate with the product development team to ensure alignment between customer needs and product offerings.
• Prepare and present sales forecasts, reports, and budgets to senior management.

Marketing:

• Develop comprehensive marketing plans that align with business objectives and target markets.
• Lead the creation of marketing campaigns, including content development, digital marketing, and advertising efforts.
• Oversee the company’s branding, ensuring consistency across all marketing channels.
• Manage and optimize the company’s online presence, including website and social media platforms.
• Analyse market trends and customer insights to identify opportunities for innovation.
• Collaborate with cross-functional teams to gather input and ensure effective execution of marketing initiatives.
• Measure and report on the performance of marketing campaigns, making data-driven adjustments as needed.

Team Leadership:

• Recruit, train, and develop sales and marketing team members.
• Set clear performance expectations and provide regular feedback to team members.
• Foster a collaborative and motivated team environment that encourages creativity and innovation.
• Lead by example, demonstrating dedication, professionalism, and a strong work ethic.

Relationship Management:

• Build and maintain strong relationships with key stakeholders, including clients, partners, and industry influencers.
• Represent the company at industry events, conferences, and networking opportunities.
• Collaborate with internal teams to ensure cross-functional alignment and effective communication.

Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field; MBA is a plus.
• Proven experience in sales and marketing roles, with a track record of driving revenue growth.
• Strong leadership skills with the ability to inspire and motivate teams.
• Excellent communication and interpersonal skills.
• In-depth knowledge of sales and marketing strategies, tools, and techniques.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Proficiency in CRM software, marketing automation tools, and digital analytics platforms.
• Creative thinker with the ability to develop innovative marketing campaigns.
• Strong project management skills, with the ability to prioritize and manage multiple initiatives.