Managing a retail shop is more than just selling, it’s about growing a brand through the relationships you build with people you meet daily. The experience of one satisfied customer can create opportunities that allow the brand to grow loyalty that surpasses price and product issues that may come up. Where every customer becomes a brand ambassador and influences their circle to join the brand’s tribe. Happy customers = growing brand.

There are different types of retail shops and while the management of most shops is similar, there are some differences when THE SHOP IS A BRAND. In a branded shop, customer experience is everything. How the customer feels about the product they buy, is tied to the look and feel of the shop, and who they meet in the shop. Did the shop look good, feel good, and smell good? How engaged was the person they met? How knowledgeable were they about the brand and product? What questions were they able to answer? Did they care about them or just interested in the sale?

You will need 5 core skills to be effective at managing a NAYA by Africa retail shop.

First, you must be kind, warm and friendly. People must be happy to meet you. We all have bad days but that shouldn’t be your standard. You become the face of the brand and the first point of contact with customers, so you have to be comfortable with that.

Secondly, you must have great analytical skills to solve problems quickly, and keep operations continuously running and customers happy. You should also be able to take customer feedback and share with the Marketing and Product Development Teams so we can continuously improve product quality, communication, and education on all platforms.

Thirdly, you have to be detail-oriented to manage and track all activities in the shop accurately; including but not limited to sales, inventory, cash, deliveries, and work closely with accounting.

Fourthly, you must be CREATIVE to keep the look, feel, and smell of the NAYA shop clean and unique at all times. You have to like the products yourself and develop creative ways to help customers understand, use, and experience the products.

Finally, you must care about the growth of the NAYA by Africa brand and be part of a team that encourages continuous learning, growth, collaboration, leadership, and accountability to achieve a shared vision.

You will also need to be able to work long work hours(8 am – 8 pm) and be available to work weekends and holidays.