Keda Ghana Ceramics Company Limited is a leader in ceramics manufacturing, delivering world-class tiles to Ghana and West Africa. As part of the global Keda Group, we combine advanced technology and sustainable practices to create innovative, high-quality products. Join our dynamic team to grow your career, contribute to impactful projects, and help shape the future of Ghana’s manufacturing sector.

Job Summary

The Marketing Supervisor is responsible for leading marketing execution, supervising field activities, planning promotions, and guiding marketing specialists. The ideal candidate must have deep market knowledge in the building & construction sector or mobile phones/electronics industry, with proven experience in leading campaigns and teams. This role will be in Weija.

Key Responsibilities

• Assist in developing annual marketing plans, product activation strategies, and brand positioning.
• Translate marketing strategies into actionable field activities.
• Lead and coach the marketing team, including marketing specialists and promoters.
• Monitor performance, assign tasks, and ensure timely delivery of marketing activities.
• Oversee BTL activations, retail promotions, exhibitions, and product launches.
• Coordinate cross-functional teams (sales, branding, logistics) for campaign execution.
• Ensure brand consistency across all marketing touchpoints.
• Conduct regular market research and competitor mapping.
• Provide insights about pricing, product movement, customer preferences, and industry shifts.
• Prepare strategic marketing analysis for management decision-making.
• Guide digital content planning, online campaigns, and customer engagement.
• Monitor digital advertising performance and help optimize brand channels.
• Manage external vendors, agencies, and supplies.
• Monitor and optimize marketing budgets, ensuring cost-effective execution.
• Submit weekly/monthly marketing reports and KPIs.
• Ensure proper documentation of campaigns, photos, and feedback.

Qualifications and Skills

• Bachelor’s Degree in Marketing, Business, or a related field.
• 4–6 years’ experience in marketing, with at least 2 years supervisory experience.
• Prior experience in building materials or mobile phones/electronics is mandatory.
• Strong leadership, communication, and planning skills.
• Knowledge of retail marketing, product positioning, and consumer behavior.
• Ability to analyze data and provide actionable insights.
• Leadership & team coordination
• Strategic planning
• Market insight
• Analytical thinking
• Strong communication
• Creativity & innovation

What We Offer

• Competitive salary based on experience and qualifications.
• Opportunities for professional development and career advancement.
• A collaborative and inclusive work environment.
• The chance to work with a leading company driving industrial growth in Ghana.