Location: East Legon Hills, Greater Accra Region, Ghana

Job Summary

The School Marketing Manager will be responsible for developing and implementing strategic marketing initiatives to promote the school’s image, attract prospective students, and retain existing families. The role requires a blend of creativity, analytical thinking, and strong communication skills.

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with the school’s vision and goals
• Manage the school’s brand identity across all platforms
• Plan and oversee digital marketing campaigns (social media, email marketing, website content)
• Coordinate school events, open days, and community outreach programs
• Conduct market research to identify trends and opportunities
• Monitor and report on marketing performance metrics and ROI
• Collaborate with admissions to support student recruitment and retention
• Build and maintain relationships with parents, partners, and the wider community
• Oversee production of promotional materials such as brochures, newsletters, and advertisements

Qualifications and Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field
• Proven experience in marketing (experience in education sector is an advantage)
• Strong knowledge of digital marketing tools and platforms
• Excellent communication, writing, and presentation skills
• Creative thinker with strong organizational and project management skills
• Ability to work independently and as part of a team

Key Competencies

• Strategic thinking and planning
• Creativity and innovation
• Data analysis and decision-making
• Relationship management
• Attention to detail