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16 Feb 2022

Market Category Analyst, Supply (West Africa) at Guinness

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Job Description

As the custodians of iconic brands such as Baileys, Guinness, Smirnoff, and Johnnie Walker, at Diageo, we source, produce and deliver 6.5 billion litres of world-leading products every year, across 180 markets globally. The commercial challenges here are large, diverse and endlessly captivating. Never more so than in Procurement. As an organisation, we spend over £5 billion per year. And as the driving force in this expenditure, our Procurement teams make a far-reaching contribution to our business, efficiency and growth goals – right across the globe. Premium quality and end-to-end, subalancedalue are how we measure our success – across services, partnerships and products. We always want to be the best and, along with engaging the best talent to work with the best products, this is how we attempt to do it. Ultimately, this is about people as much as numbers. We build great relationships internally and externally – so we understand our needs and how to meet them. Every time.


Deliver Procurement outcomes for Diageo within one or more categories of spend, through effective support to Specialists and Managers across Procurement CoEs. This includes (but is not limited to):

  • Applying strategic procurement excellence, through provision of research, data, analysis and insights that enables creation of category strategies that deliver procurement value for Diageo.

  • Supporting Sourcing activities for specific categories of spend procured in Market.

  • Supporting end-to-end execution of category strategies, working with global and other market category professionals in line with strategy.

  • Developing subject-matter expertise for specific spend categories, supporting collection and demonstrate of supply market expertise and management of a reusable knowledge base for development and application of supply market data and information to strategy development and sourcing.

The Market Category Analyst is accountable for active participation in a global community of procurement professionals in one or more spend categories, including joining regular meetings, supporting alignment around strategy, supporting development of own and others’ capabilities & expertise and sharing of standard methodologies.  S/he is also accountable for aligning local data with Diageo standards for data and knowledge management and for ensuring global access to it.


  • Graduate or equivalent qualification.

  • Experience in Procurement, Finance, FMCG Commerical or other relevant role, with exposure to supply markets and spend categories relevant to the role

  • Demonstrated performance in projects and in cross-market teams.

  • Strong analytical and financial awareness including a strong understanding of AOP requirements and financial goals & value drivers relevant to the categories in scope

  • Track record of generating insights to influence decision-making; good commercial skill

  • Good systems knowledge (esp. SAP, PRDM, M/S Office, E-collaborate or similar systems & tools)

  • Strong verbal, written and presentation; strong social skills

  • Proven track record of consistent performance and delivery



  • Applied expertise.  Build, manage and grow expertise in one or more spend categories, including understanding of supply markets, suppliers, collaborators.  Become a subject-matter expert and share with others in a global community of category professionals.  Apply expertise and standards to identify and win new value for Diageo.

  • Knowledge management.  Drive development of outstanding market data and knowledge and ensure its availability and active management/ refresh.  Apply Diageo standards for category excellence.  Contribute to improvement of existing and development of new tools & techniques.

Category strategy

  • Business partnering.  Support category managers and specialists in developing relationships with customers, partners and suppliers for deeper insights into needs and capabilities; articulate requirements and deliver insights for greater value from collaborator.

  • Strategy development.  For one or more spend categories, support development and evolution of category strategies by (1) researching and analysing supply markets and dynamics and providing insights to specialists and managers; and (2) assessing opportunities and proposing solutions.

  • Outstanding capabilities.  Generate insights from internal and external benchmarking, develop cost models to consider scenarios with suppliers and customers and build & evolve analytics capabilities that allow regular review and improvement of strategies.

  • Strategy execution.  Support end to end execution of category strategies across geographical and organisational boundaries.  Supervise and monitor progress against performance goals, providing detailed, monthly critical metric data (including reconciliation to category team tracking projects, savings, supplier performance, etc.).

  • Support to Global CoEs.  Support Global CoEs with strategy development, including for CM4 (global agreements), CM3 (above-region bring to bear) and CM2 (above-market demonstrate) by providing relevant Market-wide and local market data, analysis and insights.


  • Market sourcing.  Support sourcing activities for CM2 (above-market demonstrate) and CM1 (truly market-specific) spend categories.  Engage community members as required, apply Diageo best practice standards.

  • Market contracting.  For relevant sourcing projects, support management of contracts and contract compliance (Diageo team member compliance and Supplier compliance) through contract lifecycles.  Supervise and monitor compliance in line with Diageo and local market standards.

Risk management

  • Mitigate strategic risks.  As part of category strategy execution, identify, record and follow-up risk mitigations in line with category strategies and best practice.

  • Mitigate sourcing risks.  Identify corporate, supply, supplier and other risks associated with sourcing activities, support execution of mitigations and engagement of relevant team members, partners and suppliers to ensure the mitigations are successful.

  • Apply and improve tools & techniques.  Apply Diageo best practice standards, ensuring the most recent and relevant approaches are always applied; use formal governance and peer review to ensure the quality and efficacy of risk management; contribute to development of standards.

Supplier relationship management

  • Supplier relationship.  Apply standards, ways of working and trust relationships with market suppliers in relevant categories; ensure Diageo best practices are applied and that there is a good foundation for strong performance, risk mitigation and rapid resolution of issues.

  • Supplier performance.  Support definition and drive monitoring of KPIs, improving the value of data generated and applied and liaise with Supply sites for resolution of escalated issues.  Provide data analysis and input to the SPM to manage the relationship with suppliers to the performance plan and maximise value for Diageo.

  • Data management.  Maintain all relevant data on systems and offline databases, e.g., vendor details, price lists, standard costing, invoice query support.


  • Clear track record working within a standard, end to end process, preferably ‘Source’ (generically, Source-to-Pay); proven track record in adherence to Core Process and Standards.

  • Experience working within KPI-led performance management structures and rigorous tiered reporting and performance review structures.

Proactively leverages the learning curriculums and materials on Learning Hub and other sources to continuously grow and develop in role.

Method of Application

Submit your CV and Application on Company Website : Click Here

Closing Date : 28th Feb. 2022

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