Job Description

• Responsible for the development of traffic management of brand and product and services creatives to ensure achievement of MTN Ghana Marketing Communication KPI.

Context :

• Evolving Digital Telecommunication business and business models.
• Multiregulated environment.
• Increasing demand for digital experiences and data-driven decisions to keep up with customers.
• A shift from share of market to share of life.
• Evolving business models and partnership management.
• Brand Reputation
• Increasing traditional and non-traditional competitors complimented by growing price wars.

Key tasks

• Develop and implement tactical creative strategy
• Liaise with all commercial divisions to brief agency (creative, digital and media present) – Manage briefing sessions with creative, digital and media agencies present and sign off brief on time.
• Traffic Management of creative development with agreed priority – Agree brand priorities with key stakeholders and deliver to agreed schedule
• Liaise with Trade Marketing team and all other internal stakeholders to provide creative support and ensure adherence to brand CI in all communications (internal & External Understand support required for BTL executions and provide support
• Understand what is required from all stakeholders relating to brand and advertising and provide adequate support
• Manage the provision of creative support for BTL activations
• Manage traffic flow of creative development from Creative Agency side to break all campaigns on time Submit regular timely reports and recommendations to ensure targets are met.
• Agree clear communications schedule with all key stakeholders and place per plan.Understand brand CI and ensure adherence of all relevant stakeholders.
• Effectively manage creative agency by setting and monitoring clear KPIs on an annual basis.
• Manage contract negotiations with agencies and ensure contracts with agencies are up to date.
• Ensure opex spend is within approved budget limits.
• Ensure all creatives are duly signed-off and comply with MTN communication standards and CI. Agree clear WOW with IT and other stakeholders.
• The duties listed are not exhaustive and may be varied from time to time as dictated by the changing need of the business.
• The post holder will be expected to undertake other duties as appropriate and as requested by his/her manager and Head of Department.

Qualification Required & Experience

Education:

• A Bachelor’s Degree in Marketing, Social Sciences or a related field of study.

Experience:

• 5 years in Brand and Integrated Marketing Communication operations. With at least 3 years in a supervisory role

Professional/Technical competencies:

• Analytical
• Negotiation Skills
• Media Relations Management
• Public Relations Management
• Marketing & Sales Acumen
• Stakeholder Relations Management
• Telecommunications Business Savvy
• Microsoft office suite

Skills / physical competencies:

• Ability to manage conflict, accountability, self, and team performance.
• Innovative, takes initiative, result oriented and develops self consistently.
• Strong leadership skills, customer centric, and very collaborative.
• Trustworthy, integrity and ethical in dealings.
• Ability to focus on priorities and plans manages and monitors work effectively.
• Good written and verbal communication, presentation Skills,
• Consultancy and facilitating skills.
• Global thinker and Problem-solving abilities.
• Ability to handle issues with tact and diplomacy.
• Ability to manage own time and workload and juggle conflicting priorities.
• Professional approach with a can do attitude.

General working conditions

• Anywhere/Anytime work/ Ability to manager self/Personal accountability.

Location: Accra