Job Description

• Develop strong campaigns and communicate ideas to win with consumers/shoppers
• Provide communication toolkits
• Develop brand architecture and positioning
• Market understanding: consumers, competitions, trends, medium
• Identify, develop, and evaluate marketing strategy, based on local insights, cluster strategy, market characteristics, and business case.
• Leverages consumer, shopper and marketplace data to generate ideas and concepts
• Coordinate marketing activities and policies to promote growth
• Managing Marketing agencies
• Daily tracking of all activations
• Ensuring that marketing plans work in synergy with distribution plans
• Hiring, training, and assessing performance of marketing staff and overseeing their daily activities
• Ensuring strategic consumers pricing based on profitability guidelines.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Managing & tracking budget  to ensure ROI
• Ensure best in class activations with high ROI and quality reach
• Coordinate and participate in promotional activities, working with developers, advertisers, and production managers, to market products and services
• Build innovative programs that fit local consumers
• Work closely with the digital team to create online communication that will drive sales
• In charge of CSR communication and public relations

            Skills / Requirements needed for this position:

• Bachelor’s degree with 5 years experience minimum in marketing
• Understanding of the market
• Strong Marketing experience in FMCG or Fashion industries and demonstrated track record of accomplishments preferred
• Must have strong interpersonal skills and leadership
• Have worked as managing brand or local marketing manager
• Ability to organize and manage multiple initiatives
• Proactive with innovative ideas
• Energize and leadership
• Fluent in English and speak at least one  local language