28 May 2024

FMCG – Sales Executive at Legendary Foods Limited

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Job Description

Organisation: Legendary Foods Limited

Position: FMCG – Sales Executive

Location: Accra


About the Organisation: Legendary Foods is at the forefront of food technology, crafting alternative protein products to address the protein needs of West & Central Africa using advanced insect agriculture. Headquartered in Ghana, we are on a mission to revolutionise protein consumption and increase protein accessibility by advancing our farm technology, introducing innovative products, and expanding our market presence across the African continent and beyond.

Role Description: Legendary Foods is looking for a passionate individual to lead the organisation’s sales function, drive FMCG sales growth, direct sales strategy, and be a business leader in the organisation for the Greater Accra Region and potentially other regions in Ghana

Duties of the role:

Sales Leadership

  • Responsible to design, execute, monitor and adapt sales strategy
  • Assess and implement methodology to increase B2C & B2B sales
  • Identify new channels and develop distribution strategies for local and international markets.
  • Identify gaps or areas of improvement in current sales channels.
  • Collaborate with business analysts to extract meaningful sales data for strategic purposes
  • Establishes volume and revenue goals to maximise profitability for the Company.
  • Monitors reports on sales performance vs. budget.
  • Effectively manage and coach designated sales team
  • Manage and enforce credit terms of the company

Engage in Active Selling

  • Strategically identifying potential B2C and B2B clients to grow small to large business accounts through initiating and closing the sales on products
  • Maintaining a professional network of potential clients/customers and business opportunities.
  • Generate sales by prospecting leads, cold calling and negotiating advantageous deals.

Planning of Marketing Events & Marketing Activities

  • Preparing and communicating product promotions and special sales to customers.
  • Strategize and execute well-thought-out targeted marketing plans and promotional activities to increase product exposure, customer traffic and sales.
  • Collaborate with retailers to strengthen product exposure with optimal locations, shelf positions and signage.
  • Prospecting new opportunities by identifying promising advertising campaigns and negotiating deals

Manage Customers + Customer Feedback

  • Document and train sales team members to accurately document and record customer complaints, liaise with appropriate internal departments to relay precise information
  • Resolve product or service problems by clarifying the customer’s complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution.
  • Liaising with field sales, retailers and wholesalers to understand product requirements and limitations

 Inventory & Team Management

  • Supporting all sales team members to drive growth and development.
  • Supervising, optimising and adapting current field sales strategies
  • Developing monthly sales targets for team players.
  • Monitors and measures the workload of sales staff to ensure the best process is in place.
  • Manage and participate in inventory control for the purposes of theft control, food safety and to optimise profitability
  • Additional responsibilities upon request.

Candidates should be adaptable and flexible with the understanding that Legendary Foods is a quickly growing company and it is a start-up environment.

Requisite Skills:

  • Active sales experience in FMCG
  • Experience managing relationships with distributors, wholesalers and retailers.
  • Customer Relationships, Customer Retention, Market Research.
  • Ability to multitask (not in a given moment but over days and weeks), prioritise and manage time effectively.
  • Customer orientation and ability to adapt/respond to different types of characters
  • Proven customer support experience
  • Excellent communication skills (oral & written)
  • Ability to work in a fast-paced environment
  • Ability to pivot & adapt, mobilise resources quickly
  • Driven by results and sales
  • Must be willing to move around and travel to hot and congested areas.
  • High level of integrity.

Compensation: Compensation commensurate with experience. Compensation will be part base + part bonus based on targets, and medical insurance available after the probation period ends.

Method of Application

Send an email to [email protected] with the title: “Sales Executive”

The email should include your CV and a cover letter. The cover letter should highlight your sales experience & sales leadership experience.

All documents should be in PDF format and the subject of the email must be *Sales Executive Application*

Only qualified applicants will be contacted.

Closing Date: 16th June, 2024

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