About the Organisation:
Legendary Foods is at the forefront of food technology, crafting alternative protein products to address the protein needs of West & Central Africa using advanced insect agriculture.
Headquartered in Ghana, we are on a mission to revolutionise protein consumption and increase protein accessibility by advancing our farm technology, introducing innovative products, and expanding our market presence across the African continent and beyond.
Role description: Legendary Foods is looking for a passionate individual to lead the organization’s sales function, drive FMCG sales growth, direct sales strategy, and be a business leader in the organization.
Duties of the role:
Sales Role
1. Responsible to design, execute, monitor and adapt sales strategy
2. Assess and implement methodology to increase B2C & B2B sales
3. Identify new channels and develop distribution strategies for local and
international markets.
4. Identify gaps or areas of improvement in current sales channels.
5. Collaborate with business analysts to extract meaningful sales data for
strategic purposes
6. Establishes volume and revenue goals to maximize profitability for the
Company.
9. Manage and enforce credit terms of the company
10. Engage in Active Selling
11. Strategically identifying potential B2C and B2B clients to grow
small to large business accounts through initiating and closing the
sales on products
12. Maintaining a professional network of potential
clients/customers and business opportunities.
13. Generate sales by prospecting leads, cold calling and
negotiating advantageous deals.
Planning of Marketing Events & Marketing Activities
● Preparing and communicating product promotions and special sales
to customers.
● Strategize and execute well-thought-out targeted marketing plans
and promotional activities to increase product exposure, customer
traffic and sales.
● Collaborate with retailers to strengthen product exposure with
optimal locations, shelf positions and signage.
● Prospecting new opportunities by identifying promising advertising
campaigns and negotiating deals
Manage Customers + Customer Feedback
● Accurately document and record customer complaints, liaise with appropriate internal departments to relay precise information
● Resolve product or service problems by clarifying the customer’s
complaint; determining the cause of the problem; selecting and explaining the best solution
to solve the problem; expediting correction or adjustment; following
up to ensure resolution.
● Liaising with field sales, retailers and wholesalers to understand
product requirements and limitations
Inventory Management
● Supporting all sales team members to drive growth and development. ● Manage and participate in inventory control for the purposes of theft
control, food safety and to optimize profitability
● Additional responsibilities upon request.
Candidates should be adaptable and flexible with the understanding that
Requisite Skills:
● Active sales experience in FMCG
● Experience managing relationships with distributors, wholesalers and
retailers.
● Customer Relationships, Customer Retention, Market Research.
● Ability to multitask (not in a given moment but over days and weeks),
prioritize and manage time effectively.
● Customer orientation and ability to adapt/respond to different types
of characters
● Proven customer support experience
● Excellent communication skills (oral & written)
● Ability to work in a fast-paced environment
● Ability to pivot & adapt, mobilize resources quickly
● Driven by results and sales
● Must be willing to move around and travel to hot and congested areas
● Must possess a valid driver’s license.
● High level of integrity.