Welcome to First National Bank Ghana, the home of the #Changeables. We design for the shapeshifters and deliver products and services that make us incredibly proud of people that make it happen.

As part of our talent team in Marketing and Corporate Communication, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious. Now’s the time to imagine your potential in a team where experts come together and ignite effective change.

Your core duties will be to help business achieve the revenue, market share, customer, business and profit objectives for a relevant portfolio or focus area by effectively executing digital marketing strategies across appropriate channels by way of relevant campaigns and ongoing advice, insights and support.

Are You Someone Who Can

• Develop and manage professional relationships with third party suppliers/partners and oversee final delivery and standards of said suppliers/partners, as guided by centre marketing guidance and governance
• Develop and manage relationships with business through professional partnership and provision of specialist support and advice to maximise the influence and impact of the digital marketing function
• Design and develop the relevant integrated digital portfolio marketing plans that ultimately result in profitable growth of the portfolio
• Manage and/or give input into digital channel delivery on all digital campaigns, including landing pages, user experience optimisation and input into sales fulfilment processes
• Conduct competitor benchmarking and research and evaluate customer research including social media reporting, market conditions and competitor data to be used as input to the digital marketing strategy
• Drive the implementation of best practices, frameworks and processes to ensure delivery against digital segment and digital channel strategies
• Give input into, promote and apply professional and franchise digital media standards, practices and governance which are aligned to the segment marketing strategy
• Documents and disseminate key insights from key digital marketing initiatives to ensure continuous learnings in line with group processes and frameworks
• Actively seeks ways to improve efficiency and effectivity of focused and integrated digital marketing campaigns, activities and projects
• Continuously report on key performance outcomes and deliverables, and drive optimization opportunities across media and channels
• Continuously assess own performance, seek timely and clear feedback and request development where appropriate
• Plan and manage performance, skills development, employment equity, talent and culture of team in order to improve innovation, achieve efficiencies and increase competencies
• Serve as an active member of the digital marketing community through partnership with colleagues, driving collaboration and integrating deliverables to optimize the impact of an integrated marketing approach on the relevant customer segment

You Will Be An Ideal Candidate If You Have

• The relevant degree
• At least 5 years relevant experience

You Will Have Access To

• Opportunities to network and collaborate
• A challenging working environment
• Opportunities to innovate

We Can Be a Match If You Are

• Adaptable and curious
• Thrive in a collaborative working environment