Publicis West Africa (PWA) is seeking a highly motivated and results-driven Digital Media Manager to join our dynamic team in Accra. As a key member of our West African operations, you will be responsible for overseeing and coordinating workstreams across 25 countries in the region. You will lead and inspire a team of talented media specialists, fostering a collaborative and growth-oriented environment.

Overview

• Develop Integrated Strategies: Conduct thorough market research and audience analysis to create data-driven digital-first strategies media strategies that seamlessly integrate traditional and digital channels (TV, radio, experiential, print, social, search, programmatic) for maximum impact.
• Translate Vision to Action: Develop comprehensive media plans outlining target audiences, key channels, budget allocation, and KPI targets. Collaborate with creatives and media specialists to transform strategies into actionable tactics.
• Lead the Execution Symphony: Manage project timelines, budgets, and resources to ensure campaigns are delivered on time, within budget, and meet client objectives.
• Become a Data Detective: Monitor campaign performance across all channels, analyze data to identify trends and optimization opportunities, and implement adjustments tomaximize ROI.
• Client Champion: Act as the main point of contact for clients, managing expectations, addressing inquiries, and proactively identifying their needs throughout the campaign lifecycle.
• Create and present clear, insightful campaign reports that highlight performance metrics, key learnings, and ROI.
• Negotiate and secure the best value for media buys across platforms, ensuring maximum campaign ROI.
• Stay updated on the latest media trends and technologies (traditional and digital) to identify innovative opportunities for campaign enhancement.
• Demonstrate strong proficiency in media planning tools and platforms (DSPs, Ad Servers, media planning software).
• Maintains a sense of discretion and professionalism, representing the Groupe

Responsibilities

• Provide leadership and professional development to department staff.
• Mentor and train team members, write performance reviews, and allocate work.
• Monitor teams to deliver beyond client’s expectations.
• Motivate team and be the glue that keep teams going.
• Set goals and KPIs for each team member and work with them to achieve these.

Qualifications

Qualifications and Skills

• Bachelor’s degree in Marketing, Advertising, or a related field.
• Minimum of 5 years of experience in media operations or a similar role.
• In-depth knowledge of traditional and digital media channels, including programmatic advertising.
• Expertise in media research, audience analysis, and data-driven decision-making
• Exceptional communication, presentation, and negotiation skills
• Experience in managing project budgets and timelines.
• Strong analytical skills to translate data into actionable insights for campaign optimization and reporting
• Ability to manage multiple projects simultaneously and prioritize effectively

Additional Information

• Stay up-to-date with the latest industry trends, technologies, and best practices.
• Attend industry events and conferences to network and expand knowledge.
• Advanced knowledge of data analysis tools (e.g., Excel, PowerBI) is beneficial.
• Highly organized with a keen sense of attention to detail.
• Exceptional initiative and follow-through skills.
• Excellent French writing and speaking skills is a hiring advantage.