With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

My Career Development Portal: Wherever you are in your career, we are here for you. Design your future. Discover leading-edge guidance, tools and support to unlock your potential. You are Absa. You are possibility.

Job Summary

Responsible for leading the developing and execution of the bank’s digital marketing and insights strategy, whose central role is to help grow the banks digital marketing operations from an emerging to a matured status.

This includes managing the bank’s digital/online presence across all channels including website, social media and other digital service platforms, internet banking and Apps and collaborating with in country Enablement and Technology team and Centre Digital operation team, while acting as an advocate for digital best practice.

Additionally, to use data analytics and insights for strategic digital marketing planning, ensuring alignment to Centre Go-To- Market (GTM) initiatives and country strategy to achieve overall brand awareness, prompted consideration and affinity.

These should lead to increase in the brand’s influence while also increasing brand loyalty externally and internally.

Job Description

Digital Marketing Strategy Execution and Brand Building– 30%

• Collaborate with the bank’s digital agency and other vendor partners in developing digital strategies and plans through ensuring alignment of overall country and Centre Go -To Market (GTM) initiatives.
• Strategize, grow, and maintain the bank’s digital and social media platforms, with a focus on engagement, customer service, lead generation, community growth and loyalty.
• Brainstorm new and creative growth strategies through digital marketing.
• Keep up and evaluate emerging digital and innovative programmatic technology trends and provide thought leadership and perspective for adoption within our digital strategy where appropriate.
• Evaluate best avenues and draw conclusions that are both data and marketing driven from customer campaigns on a tactical level.
• Optimize the bank’s online presence through owned channels and platforms that meets customer needs and deliver leads.
• Periodic review of all social media platforms and propose appropriate community growth strategies.
• Assess the Bank’s digital marketing needs and prepare a well-informed budget for execution.
• Conduct active social listening and online monitoring with the relevant tools to identify industry trends and opportunities as well as potential crisis and advise the bank accordingly.

Integrated Digital Marketing and Insights Management -40%

• Collaborate with the Agency digital marketing team in the delivery and execution of agreed deliverables.
• Coordinate with our digital marketing Agencies to create effective digital marketing campaigns within our demand side platforms.
• Optimize the bank’s online presence through owned channels and platforms that meets customer needs and deliver leads.
• Optimize for brand and non-brand keywords to ensure the bank’s websites rank high on search engine results.
• Examine and analyze website traffic, track online leads conversion and report on web assets.
• Ensure the transition from using Third audiences to First party for digital marketing campaigns.
• Perform other duties that may be assigned from time to time by the Functional Head of Department

Digital Campaign Management

• Ensure full coordination and collaboration with other departments and external creative agencies to develop quarterly content calendar.
• Design, implement, and manage online promotional campaigns in line with scheduled activities to generate online community interest, engagement, and conversion.
• Develop creative story ideas or copies for various online channels that are in line with the Company’s marketing communication strategy.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

Community Management

• Ensure that audience are engaged by being proactive and responsive to questions and queries across all digital channels to improve response rate and time.
• Ensure customer feedback are appropriately channelled for the necessary actions by Customer Experience Team (CX Team)
• To ensure audience responses on all our social media platforms are appropriate for the queries raised and non-automatic in nature.

Content Creation

• Ensure alignment of content creation and platform usage on the Bank’s social media platforms to retain interest and drive conversion.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Develop creative story ideas or copies for various online channels that are in line with the Company’s marketing communication strategy.

Relationship Building

• Build relationships with brand ambassadors through sustainable and effective influencer and blogger management/engagement.
• Partner with product, Digital Transformation, innovation & technology teams to deliver customer-centric digital experiences.

Capacity Building and Thought Leadership

• Develop and organize periodic training sessions and workshop for relevant staff within key functions on appropriate topics including online communication and its impact on the Bank.
• Evaluate emerging technologies, provide thought leadership and perspective for adoption where appropriate.

Management Reporting and Analytics- 20%

• Develop and organize periodic training sessions and workshop for relevant staff within key functions on appropriate topics including online communication and its impact on the Bank.
• Evaluate emerging technologies, provide thought leadership and perspective for adoption where appropriate.

Governance and Control – 10%

• Ensure adherence to governance and compliance.
• Monitor adherence to the Marketing, Sponsorship and Brand, (country)

and Group Marketing, Policies, and standards to ensure compliance.

• Contribute to the development of business unit strategy.
• Ensure all Digital assets receive local and or Execution Forum approval.
• Manage departmental budgets and ensure all expenditures receive necessary approvals as per policy.

Person Specific: Education, Knowledge, Experience & Expertise

• The jobholder must have a BSc/MSc in Marketing, Digital Marketing, or any related field.
• Professional certification and/or a master’s degree in related field is added advantage.
• 3-6 years proven working experience in Digital Marketing and campaign management.
• Strong experience with Google analytics, Google Ads, Web optimization, wireframe design, SEO, and SEM social media channels
• Data driven, understands the importance of KPIs, measurement, Tracking and Reporting
• Experience in optimizing landing pages and user funnels.
• Knowledge of digital marketing experience in the banking industry is an added advantage.
• Experience in creative writing, graphic design and photography skills would be an added advantage.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

Role Specific

• Digital Marketing skills
• Strong analytical, problem-solving and a data-driven skills
• Strong Communication skills (written and verbal)
• Presentation skills
• Insight development and analysis
• Project Management skills
• Adapting and responding to change
• Resilience and flexibility
• Strong eye for creative artwork
• Appreciation of customer behavior, trend analysis and insight
• Ability to collaborate within multi-segment environment and with diverse teams to deliver objectives.

Competencies:

• Creative Problem Solving
• Customer Focus
• Strategic Capability
• Collaboration and Influencing
• Results Oriented
• Deciding and Initiating Action

Education

Bachelor`s Degrees and Advanced Diplomas: Physical, Mathematical, Computer and Life Sciences (Required)