Job Title: Digital Marketer (with Graphic & Video Skills)
Company: Telit Mall
Location: Ashaley Botwe, Accra or Remote
Employment Type: Full-time
Department: Digital Marketing
Reports To: General Manager

About Telit Mall
Telit Mall is a fast-growing e-commerce platform specializing in high-quality security cameras, smart lighting systems, and home automation solutions. We help customers protect and enhance their homes and businesses through cutting-edge technology.

Job Summary
We’re looking for a creative and tech-savvy Digital Marketer with strong graphic design and video editing skills to lead our digital marketing efforts. You’ll be responsible for developing and executing high-impact campaigns across SEO, PPC, social media, email marketing, and content creation—while also designing engaging visuals and videos to showcase our products.

Bonus: Experience in website design and development** (Shopify, WordPress, or WooCommerce) is a plus, as you’ll help optimize our online store for conversions.

Key Responsibilities

1. Digital Marketing & Advertising
– Develop and execute performance-driven digital marketing strategies to increase traffic, leads, and sales.
– Manage Google Ads, Meta Ads, and retargeting campaigns with a focus on high-converting keywords (e.g., “best security camera,” “smart floodlight”).
– Optimize SEO (on-page, technical, and backlink strategies) to rank for product-related searches.
– Run social media marketing (Facebook, Instagram, TikTok, YouTube) to boost engagement and brand awareness.
– Implement email marketing (abandoned cart flows, promotions, newsletters) to drive repeat sales.

2. Graphic Design & Video Editing
– Create eye-catching visuals (banners, ads, infographics) using Canva, Adobe Photoshop, or Illustrator.
– Edit product demo videos, tutorials, and promotional clips (using In shot ,Cap Cut, Premiere Pro, or DaVinci Resolve or any other).
– Design social media posts, GIFs, and short-form videos optimized for each platform.
– Ensure brand consistency across all marketing materials.

3. Website Optimization (Advantage Skill)
– Assist in landing page design and A/B testing to improve conversion rates.
– Basic Shopify/WooCommerce/WordPress skills to update product pages, blogs, and UX elements.
– Troubleshoot minor website issues and collaborate with developers for larger updates.

4. Analytics & Reporting
– Track KPIs (ROAS, CTR, conversion rates) using Google Analytics, Meta Ads Manager, and Hotjar.
– Generate monthly performance reports and suggest data-driven optimizations.

Required Skills & Qualifications
✅ Must-Have:
– 2+ years in digital marketing, preferably in e-commerce, electronics, or home security.
– Strong graphic design skills(Canva/Adobe tools).
– Proficient in video editing (Cap Cut, Premiere Pro, or similar).
– Experience with Google Ads, Meta Ads, SEO, and email marketing.
– Analytical mindset with Google Analytics & data interpretation skills.

✅ Big Advantage (Preferred Skills):
– Basic website design/development (Shopify, WordPress, WooCommerce).
– Knowledge of UX/UI principles for e-commerce.
– Experience with 3D product visuals

Why Join Telit Mall?
– Competitive salary
– Work with cutting-edge security & smart home products.
– Flexible hours & remote work options.
– Opportunity to grow into a Digital Marketing Lead role.