Digital Marketing Job Requirements and Responsibilities:

Plans and executes all web database marketing, email, social media, and display advertising campaigns.
Designs, builds, and maintains our social media presence.
Measures and reports performance of all digital marketing campaigns and assesses against goals.
Identifies trends and insights.

Brainstorms new and creative growth strategies through digital marketing.
Collaborates with internal teams to create landing pages and optimize user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience.

Identifies critical conversion points and drop off points and optimizes user funnels.
Collaborates with agencies and other vendor partners.
Evaluates emerging technologies.
Provides thought leadership and perspective for adoption where appropriate.

Digital Marketing  Skills:

Creating and maintaining client relationships.
Self-motivated yet customer-focused.
Highly creative with experience in identifying target audiences.

Education and Experience:

HND or Diploma, in marketing or a related field
Proven working experience in digital marketing, 2 years above.