As a Content Marketing Executive, you will be responsible for developing and implementing content strategies that drive brand awareness, engage our target audience, and support our overall marketing objectives. Your exceptional writing and storytelling abilities will play a vital role in creating compelling and valuable content across various digital platforms.

Responsibilities:

Content Strategy and Planning: Collaborate with the marketing team to develop and execute content marketing strategies aligned with our brand’s objectives and target audience. Conduct thorough research to identify relevant topics, industry trends, and competitor content to inform content planning.

Content Creation: Produce high-quality and engaging content across different formats, including blog articles, social media posts, infographics, videos, and more. Craft compelling and valuable content that resonates with our audience and showcases our expertise.

Editorial Calendar Management: Maintain a well-organized editorial calendar that outlines content creation and publication schedules. Ensure consistent delivery of content and coordinate with team members to meet deadlines.

SEO Optimization: Optimize content for search engines, incorporating relevant keywords, meta tags, and other SEO best practices to enhance organic visibility and drive traffic to our website.

Social Media Management: Manage and update social media platforms, ensuring content is consistently shared to engage and grow our social media audience. Monitor social media trends and incorporate them into content strategies.

Content Distribution: Strategize and implement content distribution plans to reach a wider audience and maximize content reach. Utilize various channels, including email marketing, influencer outreach.

Performance Analysis: Track and analyse content performance metrics, such as website traffic, engagement rates, and conversion rates. Use data insights to optimize content strategies and make data-driven recommendations.

Content Promotion: Collaborate with the marketing team to promote content through paid advertising, social media campaigns, and other promotional efforts.

Market and Industry Awareness: Stay updated on industry trends, content marketing best practices, and emerging platforms and technologies. Share knowledge and insights with the team to drive innovation and improvement.

Requirements:

·        Bachelor’s degree in Marketing or a related field.

·        Proven experience as a Content Marketing Executive or similar role, showcasing a strong portfolio of successful content campaigns.

·        Excellent writing and storytelling skills with a keen eye for detail and grammar.

·        Proficiency in content creation tools, CMS platforms, and basic image/video editing software.

·        Solid understanding of SEO principles and content optimization techniques.

·        Familiarity with social media platforms and their respective audiences.

·        Analytical mindset with the ability to interpret data and use it to inform content strategies.

·        Strong organizational and time management skills to handle multiple projects simultaneously.

·        Creative thinking and a proactive approach to content ideation and creation.

·        Collaborative team player with strong communication skills.

·        Knowledge of marketing trends, consumer behaviour, and digital marketing best practices.