30 Nov 2022

Consumer Engagement Analyst at Nestlé

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Job Description


Minimum Educational qualification: University Degree (e.g. marketing, business studies, communications, journalism, media studies, psychology) [3-5 year University student acceptable]

Minimum Relevant work experience: Minimum 1 to 3 years’ experience in similar role in Nestlé or equivalent FMCG.

Position Summary:

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human company driven by our purpose to enhance the quality of life and contribute to a healthier future.

Nestlé CWAR is currently looking for a Consumer Engagement Analyst who is in charge of monitoring digital and social media channels, collecting, structuring and analyzing data from multiple sources to support Brands and Functions with reputation management, consumer engagement & social insights.

A day in a Life……

Ensure all relevant data is processed, labelled/tagged and structured accurately in corresponding digital and media analytics tool

Omnichannel analysis to deliver data-driven conclusions in reports/ dashboards/ presentations to address business questions, including but not limited to: social brand equity report, owned digital and social channels measurement, analysis of marketing campaign performance, analysis and insight on brand ecosystem

Support with ad-hoc business requests including but not limited to data pulls, data structuring and analysis.

Crisis listening to identify potential reputational risks and timely alerting respective Functions/Brands to help prevent issue escalation, provide support in issue management

Monitoring of owned social media channels and routing consumer posts to relevant Consumer Engagement teams in the Markets

Updating Standard Routines based on assignment

Work with cross-functional teams on the day-to-day execution of analytics projects and initiatives

What Will Make You Successful?

Knowledge of English + at least one additional language: Native French, Zulu ,Sotho, Portuguese or Wolof.

Solid understanding of how Social Media platforms work (Twitter, Facebook, LinkedIn, Instagram, YouTube)

Understanding of key functionality of social media listening tools (Social Studio, Social bakers, Sprinklr, Talk Walker, Google Analytics or similar)

Ability to work with large volumes of data coming from different sources, basic understanding of data types and structure

Excel knowledge (able to organize tables, build simple charts, sorting, filtering, conditional formatting etc.)

Basic data visualization and presentation skills

Confident user of MS Word, PowerPoint

Analytical mindset is a must.

Experience working with analytical tasks (work-related or academical) a plus

Benefits

“Nestlé is an equal employment opportunity (EEO) employer, seeking diversity in qualified applicants for employment. All applicants will receive consideration without regard to race, ethnicity, color, gender, age, religion, nationality, disability or perceived disability, medical condition, or any other protected status, as defined by applicable law”.

We thank all applicants for their interest; however only those candidates selected for an interview will be contacted





Method of Application

Submit your CV and Application on Company Website : Click Here

Closing Date : 15th December, 2022




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