Coca-Cola Beverages Africa is the largest African Coca-Cola bottler, accounting for 40% of all Coca-Cola volumes on the continent. CCBA is a NARTD market leader in Africa. CCBA has an extensive footprint in Africa, employing over 16.000 employees. CCBA vision is to Refresh Africa every day and make the continent a better place for all, growing successfully as business and creating a better shared future for our people, customers, consumers, communities, planet and shareholders.
Key Purpose Statement:
The role will contribute to CCBA vision by managing the Knowledge and Insights team at a country/regional level leading local analysis and researches, cross-referencing multiple data sources to articulate quality actionable insights in order to support decision-making for the Market and CCBA Strategic objectives. This role will be Regional across Ghana, Tanzania, and Uganda and the successful incumbent can reside in any one of these countries.
Key Responsibilities and Outputs:
•Provide market insights and specialist knowledge to regions/country, channels and key functions to support business decision-making process.
•Ensure accurate and timely availability of contracted syndicated reports (i.e., Nielsen).
•Define research needs in each country.
•Lead local analysis, studies and researches to support country decision-making process.
•Develop detailed analysis platform of customer data used for superior category interaction and category development to support Sales & Distribution.
•Analytical work contribution to the development of the corporate and business strategy
•Contribute to the design and implementation of key business performance management mechanisms
•Responsible for market potential studies and provide customer, channel, category, pack, brand, competitor, and consumer specific information.
•Implement insights into local market performances across all categories, global market best practices and future opportunities.
•Analyze and have deep market knowledge in order to provide support in the developing short term, medium- and long-term pricing strategies
•Development of econometric modelling to formulate the short-, medium- and long-term pricing strategies
•Bachelor’s Degree: Finance, Economics or Business Management
•Post Graduate Qualification: MBA, Data Analytics (added advantage)
•10+ years of experience with proven track record in knowledge and insight, researches teams
•Demonstrated market, customer, consumer and shopper knowledge and insights (outside in thinking)
•Ability to implement strategies and deliver initiatives against agreed business objectives
•Proven experience in multi-category and multi-geographic operations
•Credibility in developing, influencing and leading teams (direct and indirect) to achieve business results
•Demonstrated ability to manage in a networked complex environment with multiple stakeholders across the System (countries and KO teams) with interpersonal savvy
•Ability to apply consumer shopper and market information to business issues
•Ability to develop reports and performance dashboard capability
•Demonstrated analytical skills, with proven ability to extract insight from data and solve problems
•Assess business performance and recommend priorities and actions based on strong commercial and financial acumen