Job Title: Brands Manager
Department: Brand & Marketing
Reports To: Chief Executive Officer
Location: Accra, Ghana
Type: Full-Time
Compensation: Competitive Base + Performance-Based Bonuses

Job Purpose

• The Brands Manager is responsible for developing and executing brand strategies that drive the commercial success, visibility, and market leadership of the Boulevard Menswear brand.
• This role will lead all brand-related activities—including sales growth initiatives, marketing execution, retail excellence, and customer engagement—with the overarching goal of achieving an annual revenue target .

Key Responsibilities

1. Strategic Brand Management

• Develop and implement annual brand strategies to position the brand as the destination for fashionable clothing in Ghana.
• Define and maintain consistent brand aesthetics, tone of voice, and customer experience across all platforms.

2. Sales & Revenue Growth

• Drive retail and online sales strategies to meet the sales target.
• Collaborate with retail operations to ensure high-performance sales teams and optimized in-store experiences.
• Lead the implementation of promotional campaigns, seasonal sales events, and pricing strategies.

3. Product and Inventory Oversight

• Coordinate with buying and inventory teams to curate collections aligned with customer preferences and market trends.
• Ensure availability of top-performing SKUs and recommend markdown strategies for slow-moving stock.

4. Marketing & Communications

• Oversee the execution of multi-channel marketing plans including digital advertising, social media, influencer partnerships, PR, and customer engagement.
• Manage content creation, photo/video shoots, and brand storytelling.

5. Customer Growth & Loyalty

• Implement initiatives to grow the customer base by 30% annually.
• Develop and manage clienteling programs, loyalty schemes, and personalized experiences to drive customer retention.

Location: Dzorwulu – Accra