27 Sep 2021

Area Sales Manager at GBfoods Africa

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Job Description

At GBfoods we offer culinary solutions in several countries of Europe and Africa with prestigious leading local brands, including Jumbo, Gallina Blanca, Erasco, Gino, Liebig, Star, Bama, D&L, Grand’Italia and Blå Band, among others.

Our Purpose “Celebrating local flavours” is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers’ kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture.

Today, with a turnover of around 1,2 billion euros and a team of around 3,000 people, we are the preferred choice of millions of consumers.

Role & Responsibilities:

We are in search of an Area Sales Manager who will coordinate the activities of Sales Officers in the Ashanti and BA regions.

The main responsibilities will be:

  • Responsible for Net Sales Target for assigned Region(s)
  • Responsible for driving growth of existing products as well as launching of any new product in his / her assigned region(s).
  • Handle redistribution model of sales in his/her assigned regions
  • Establish, maintain & expand customer base in his/her region(s) with the help of his/her team.
  • Develop & implement sales strategies in his/her assigned region(s).
  • Ensure delivery of sales targets by individual Sales Officers and his/her team as a whole
  • Generate required MIS accurately from his/her assigned territory as per pre-decided fixed frequency in order to help management take right decisions related to pricing, promotion etc.

What can you expect from us?

Being part of a multinational company where you will be able to contribute to growth and development of a business while being developed and equipped for success.

What do we expect from you?

We are looking for someone who is committed, has professional field Sales experience and is ready to explore the opportunities and challenges that the role brings.


  • 3-5 Years’ Experience in current Role as Area Sales Manager in a reputable FMCG company
    • Should have handled redistribution model sales
    • Should be able to handle a team of 3-4 Sales Officers
    • Relevant Degree or professional Certificate in Marketing or Sales
    • Good at meeting deadlines and solving problems
    • Excellent written and oral communication skills
    • Open mindset, proactiveness, teamwork
    • Strong working knowledge of Microsoft Office Suite
    • Ability to work well with team members and navigate stressful situations
    • Aligned to GBfoods Values

Method of Application

Submit your CV and Application on Company Website : Click Here

Closing Date : 10th Oct. 2021

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