1 Jun 2017

Vodafone Job Vacancy : Go-to Market Analyst

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Sitting within the Fixed Propositions team, the role of the Fixed Propositions & Go-to Market Analyst is to drive the speed to market of the fixed propositions and increasing the revenue contribution targets. The role will develop and bring to life an engagement roadmap by building an in-depth understanding of the Fixed/ Home sector to retain and encourage greater usage of fixed broadband, consumer fixed voice, Internet Café and Wi-Fi services. He or she will work with cross functional stakeholders to drive communication, experiential initiatives, Sponsorships and events in alignment with business strategyKey accountabilities and decision ownership;

  • Grow segment base and achieve desired revenue target;
  • Work closely with the Fixed propositions manager, providing support in the development and roll out of propositions that are relevant to the fixed segment.
  • Aggressively drive customer acquisition through the end to end ownership and implementation of the fixed marketing and engagement roadmap.
  • – Own the revenue aspirations of the segment ensuring that all experiential platforms are fully assessed and optimized to contribute to the attainment of revenue targets.
  • Drive acquisition through differentiation, ensuring all product positioning and customer experience channels are clearly distinctive from competition
  • Work closely with CVM, Sales and Customer Experience teams, reviewing, monitoring and ensuring that all agreed deliverables on go to market are on track.
  • Flawlessly manage fixed engagement platforms to deliver unmatched customer experiences.
  • – Manage fixed segment engagement platforms & events through a 360 degrees marketing effort.
  • – Gain first to market advantage through the timely implementation of all go to market activations.
  • Manage BTL agencies, to ensure they execute in line with strategy and processes.
  • – Tap into opportunities and key learnings from other Fixed OPCOS to drive growth.
  • – Manage segment publicity budget and report weekly on spend and commitments.

Own the Net Promoter Scores(NPS) target for the segment and the competitive ranking of segment NPS Have oversight responsibility for all loyalty initiatives targeted at base to drive retention and reduce churn

  • – Own and manage all experiential loyalty programmes target at youth base.
  • – Work closely with CVM manager to drive retention and reduce churn.

Drive communications needed for engagement and Digital/ Social media platforms

  • Work closely with Brand to develop communication material needed to promote events and activations.
  • Have oversight responsibility for digital and social media platforms ensuring that content is relevant and appealing to target audience.

Work closely with commercial team and drive innovation in the way we execute Be commercially aware and place the customer at the heart of all experiential/ commercial activities.

  • Work in alignment with commercial on all engagement initiatives, Visibility at retail and monitor the achievement of sales ambassador deliverables.
  • – Constantly monitor the telecoms engagement landscape and innovate to stay ahead of the competition.
  • – Be abreast with global trends, and leverage on technology to connect with the youth.

How to Apply

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