2 Jun 2021

Sales & Marketing Manager at A Reputable Logistics Company

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Job Description


JOB PURPOSE:

Responsible for conducting research, identifying, conceptualizing and formulating business opportunities, initiatives or partnerships to setup projects and develop products and services in line with JSA’s long-term strategic growth for implementation to satisfy changing customer needs, maximize profit and improve on growth.

REPORT TO:  General Manager
KEY RESPONSIBILITIES:

Sales and Marketing Strategy & Policy
•        Participate in the development of strategy/business plan for the Sales and Marketing Department and monitor its implementation.

•        Develop for review and approval policies, standard operating procedures (SOPs), work plan and other support systems including monitoring mechanisms in managing the Sales and Marketing Department to achieve targeted objectives.

•        Monitor the implementation of comprehensive strategy and tactical plan for business development, income generation and awareness-creation for JSAL

Market & Business Analysis
•        Coordinate and monitor the implementation of approved marketing plans to maintain and increase existing business and capture new markets/opportunities.

•        Participate in the development of comprehensive sales and marketing strategies, including pricing models to meet JSAL’s targeted objective and business plan.

•        Research on existing markets and competitors to identify strengths, weaknesses, opportunities and threats for JSAL and recommend for approval measures to minimize the impact of threats and to take advantage of identified opportunities.

•        Review internal and external data to understand trends and discover opportunities for cost savings and income generation for JSAL’s business.

•        Lead research/studies and formulate market/business analysis for each identified business model and opportunity for JSAL.

•        Research and analyze key business drivers, market changes/influences, customer behavior, opportunities and competitor activities and come up with new products and services for approval and implementation.

•        Direct sales forecasting activities and sets performance goals accordingly for Managing Director’s approval.

Business Development Initiatives
•        Conceptualize, formulate new business ideas into saleable products/services, and identify potential investors/partners for off-taker agreements in line with JSAL’s long-term vision and business strategy.

•        Stay abreast with current government policy interventions on emerging bi-lateral and multi-lateral economic/social development initiatives and provide advice on potential business opportunities for JSAL.

•        Conduct studies on operating business lines/markets of JSAL and government’s development agenda regarding private sector participation and/or initiative and submit findings indicating business opportunities for approval and implementation.

•        Identify potential new business opportunities to pursue in close collaboration with all stakeholders and identify avenues for project financing and implementation.

•        Propose innovative ideas and approaches for developing JSAL’s businesses and projects

•        Prepare proposals on new business initiatives and ideas highlighting financial/economic viabilities for consideration and implementation.

•        Participate in the preparation of bid documents to facilitate business initiatives and projects.

•        Supervise and coordinate the Sales and Marketing Team in the implementation of new business initiatives in line with JSAL’s overall business strategy.

•        Responsible for exploring/prospecting new business opportunities for the Company.

•        Lead in developing and executing product and service launch plans/strategies.

•        Develop for approval product positioning and messaging in a manner that differentiates JSAL’s products from others in the market.

Monitoring & Evaluation
 Responsible for setting standards/targets to monitor the performance of Sales & Marketing Team to ensure consistency and compliance with approved policies and guidelines.

Communication and Marketing Strategies
 Design an integrated communication and marketing plan that include targeted strategies and bench marks to ensure productivity.

Stakeholder Relations & Management
•        Maintain professional relationship and liaise closely with government officials, MDAs and other business executives to explore business opportunities.

•        Liaise with key stakeholders and other organizations (NGOs, private companies and government) to generate ideas, create partnerships and implement business models as approved.

Financial Management
•        Participate in the preparation of the annual budget for the Business Development Department and implement same.

•        Analyze Sales performance reports against budgets, targets/standards and propose new business initiatives/directions for exploitation.

•        Certify and recommend for payment invoices, claims, receipts etc.

Financial Management
•        Participate in the preparation of the annual budget for the Sales and Marketing Department and implement same.

•        Analyze Sales performance reports against budgets, targets/standards and propose new business initiatives/directions for exploitation.

•        Certify and recommend for payment invoices, claims, receipts etc.

Information & Reporting
•        Stay abreast with business-related legislations, rules and regulations in Ghana and countries of potential/current business partners and advise General Manager as appropriate.

•        Responsible for the maintenance and update of comprehensive data on potential, new and existing business development initiatives for easy retrieval and accessibility of information.

•        Develop proposals, presentations and reports as required by the General Manager/ or Management.

•        Review and analyze internal and external data to understand trends and discover opportunities for cost savings and income generation for JSAL Ltd’s business.

•        Keep General Manager informed of potential business initiatives/emerging trends and best practices in project financing and management.

•        Prepare monthly/quarterly and periodic business development report(s) for Management’s decision making.

Employee Performance & Development
•        Hold direct reports accountable for managing their assignments to ensure the Department’s goals are achieved.

•        Conduct performance appraisal, provide input for career development and recommend performance incentives for subordinate staff.

•        Identify training needs and facilitate training for subordinate staff.

QUALIFICATION AND EXPERIENCE
Education
•        Master’s Degree or professional qualification in Marketing, Entrepreneurship, Commerce, Economics or related field.

•        At least 8 years working experience, three (3) of which should have been at the managerial level.

•        Membership of a recognized professional body.

Knowledge, skills and abilities
•           Proven knowledge and ability to think strategically and thorough understanding of  business strategic development.

•           Ability to articulate, package, sell project/business initiatives, and clinch deals.

•           Considerable knowledge/understanding of the business environment of Ghana and other foreign countries of importance to JSA Logistics Ltd.

•           Entrepreneurial drive, passion and ability to help shape the organization is marketing and communication strategy.

•           Considerable knowledge/understanding of market segmentation value propositions and customer profiles.

•           Good knowledge of Ghana’s Trade Policy, GIPC regulations and other regulatory bodies/agencies with regard to business operations and/or relations with foreign content.

•           Ability to develop fresh approaches and innovations as appropriate.

•           G Good knowledge and understanding of project management and administration.

•           Excellent knowledge in marketing and branding activities.

•           Ability to work under pressure in a target driven environment.

•           Ability to build professional relationships relevant to the development of business potential /partnerships.

•           Excellent communication and presentation skills.

•           Good negotiation and conflict management skills.

•           Consultative approach and ability to influence others to support business objectives.   Good knowledge in the use of Microsoft Word, PowerPoint, Excel and Business Development software/tools.

•           Good sound decision making based on thorough analyses.

•           Good managerial, coaching and interpersonal skills in a “team” setting.



Method of Application

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Closing Date : 10 June. 2021





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