14 Jan 2021

Sales Manager at Legendary Foods Ltd

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About the organization:​ Legendary Foods Ltd. is a company dedicated to the sustainable​ practice of farming edible insects. With a farm in Kumasi, Ghana, Legendary Foods seeks to farm locally desired insects as a way to address food insecurity. Legendary Foods farms the palm weevil larva, a local delicacy that has been traditionally harvested. Legendary Foods seeks to rapidly scale its production, co-develop packaged products, take advantage of export opportunities to other West African countries and to advance research on the palm weevil larvae while building a conscious company.

Position:​ Sales Manager

Location: Kumasi, Ghana​

Start Date:​ As soon as possible

Role description:​ Legendary is looking for a passionate individual to lead the organization’s sales function, drive sales growth, direct sales strategy, manage the sales team and be a business leader in the organization.

Tasks/duties: 

Sales Leadership

  • Responsible to design, execute, monitor and adapt sales strategy
  • Assess and implement methodology to increase B2B sales
  • Identifying new sales channels and developing distribution strategies for local and international markets + identifying gaps or areas of improvement in current sales channels
  • Work with business analyst to extract meaningful sales data for strategic purposes
  • Establishes volume and revenue goals to maximize profitability for the Company.
  • Managing products pricing.
  • Monitors reports on sales performance vs. budget.

Engage in Active Selling

  • Pitch products to businesses and potential customers.
  • Strategically identifying potential B2B clients to grow small to large business accounts through initiating and closing the sales on products
  • Maintaining a professional network of potential clients/customers and business opportunities.
  • Generate sales by prospecting leads, cold calling and negotiating advantageous deals.

Planning of Marketing Events & Marketing Activities

  • Preparing and communicating product promotions and special sales to customers.
  • Strategize and execute well thought out targeted marketing plans and promotional activities to increase product exposure, customer traffic and sales.
  • Collaborate with retailers to strengthen product exposure with optimal locations, shelf​ positions and signage.
  • Prospecting new opportunities by identifying promising advertising campaigns and negotiating deals

Manage Customers + Customer Feedback

  • Resolve product or service problems by clarifying the customer’s complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution.
  • Liaising with field sales, retailers and wholesalers to understand product requirements and limitations

Team & Inventory Management

  • Boost team morale and overall sales volume by creating employee incentive programs and bonuses.
  • Supporting all sales team members to drive growth and development.
  • Supervising, optimizing and adapting current field and farmgate field sales strategies ● Developing monthly sales targets for team players.
  • Monitors and measures workload of sales staff to ensure the best process is in place.
  • Manage and participate in inventory control for the purposes of theft control, food safety and to optimize profitability
  • Additional responsibilities upon request.​
  • Candidate should be adaptable and flexible with the understanding that Legendary Foods is a quickly growing company and it is a start-up environment.

Requisite Skills:

  • Customer Relationships, Customer Retention, Market Research.
  • Ability to multi-task (not in a given moment but over days and weeks), prioritize and manage time effectively.
  • Customer orientation and ability to adapt/respond to different types of characters
  • Proven customer support experience
  • Excellent communication skills (oral & written)
  • Ability to work in a fast paced environment
  • Ability to pivot & adapt, mobilize resources quickly
  • Driven by results and sales
  • Must be willing to move around and travel to hot and congested areas ● High level of integrity

Reports to:​ CEO

Supported by:​ sales team, business analyst, accounting team & product development

Compensation: Compensation commensurate with experience. Compensation will be part​            base + part bonus based on targets. Health insurance available after probation period ends.




Method of Application

Send an email to [email protected] with title: “Sales Manager”

Email should include your CV and a cover letter. The cover letter should highlight your sales experience & sales leadership experience.





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