5 May 2017

Guinness Job Vacancy : Brands Ambassadors

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Contract: PermanentCONTEXTThe Reserve Brands Luxury Portfolio encompasses some of the finest spirits in the world. With a vast and raging portfolio covering vodka, gin, tequila, rum, Scotch & other whiskies, the breadth and diversity of this portfolio gives Diageo a true point of difference. The Reserve Luxury Portfolio Division was established in 2003 to go after this opportunity.The Reserve Luxury Portfolio Division is a team of highly trained individuals who focus on super- premium and luxury led opportunities across the discerning on-trade, demonstrating industry leadership in both volume driving and brand building activity. Discerning Trend Leading/Regional Leading (TLA/RLA) accounts are icons within the trade and create a halo for brands.PURPOSEThis is a Marketing Position aimed at building the Reserve Luxury Portfolio knowledge, awareness and adoration of our Diageo Reserve Luxury Portfolio for our consumers, sales-forces as well as the TLA/RLA stakeholders, driving and inspiring both consumer and customer loyalty and demand.Qualification And Experience Required

  • Excellent knowledge of the drinks and non-drinks luxury goods sector
  • Proven passion to live life of the luxury sector and bring our brands to life
  • Experience as an entrepreneur with a strong understanding of the motivations of bar managers and staff
  • Outstanding and proven presentation skills
  • Must possess excellent mixology skills with a solid Spirit (and Wine) knowledge
  • Proven training ability, persuasive selling skills, passion for wine and the high end drinks business, with respect to customers and consumers
  • Good informal relationships with wine, culinary and lifestyle journalists an asset.
  • Fluent in English (highly recommended).


  • Marketing and promotion of our Reserve portfolio to a target audience.
  • Increased Distribution & Rate of Sale in identified TLA/RLA accounts
  • Increased Distribution & Rate of Sale in core retail stores that cater to high-end consumers (staff/key client mentor sessions)
  • Conduct comprehensive trainings, tastings, samplings, master-classes, dinners, across the Reserve Luxury Portfolio of internal and external customers and targeted consumers-
  • Create structured monthly meetings with quarterly reporting to key Sales and Marketing stakeholders
  • Execution of Reserve Luxury Portfolio On-Premise and Retail activity – (for example – and not an exhaustive list- to include: mapping and building a database of key stakeholders in the accounts and number trained, number of persuasion programs developed, % steal of share from the competition, quantified incremental sales linked to activity, building advocacy, improving visibility, menu share, POS presence, creation of bespoke menu/cocktail lists, World Class execution)
  • Prospect and build strong relationships with Gurus/Influencers in key markets, while maintaining and nurturing current relationships
  • Together with the relevant teams, turns the Reserve Luxury Portfolio PR strategies and executional best practice into appropriate in-market actions

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