9 Dec 2020

Brand Manager – Lifebuoy & Carbolic at Unilever

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Main Purpose
To play key supporting role in the development and implementation of the integrated brand marketing plan and to achieve the business goals for Lifebuoy & Carbolic. The job requires managing Lifebuoy & Carbolic and deliver market development campaign and innovations across Ghana.
Main Accountabilities
  • Develop the brand marketing plan through an understanding of the drivers of brand growth and brand health.
  • Develop and execute marketing activity in line with brand marketing plans ensuring consistency with ‘brand key’ vision and ‘brand vision’ plan.
  • Analyze brand performance and brand health by constant evaluation of national support activities against measurable objectives.
  • Deliver specific innovations as per the brand strategy to deliver growth in the market share and other performance indicators as outlined by the business/function and Line Manager.
  • Provides input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6P’s). Recommends solutions and implement improvements to meet annual targets.
  • Assist in the development of brand strategies and plans in order to achieve short and long-term business targets (financial and in-market performance).
  • Assist in the implementation of brand plans within designated timelines and budget restrictions and in the execution of consumer support programs (consumer promotion), market research and design.
  • Participate in the creative development process and execution of the brand activation.
  • Assist in monitoring and analysing competitive and marketplace activity.
  • Managing of all day-to-day activities associated to all marketing efforts, including, project management, creative development, campaign tracking and reporting as necessary.
  • Work closely with cross functional team to land flawlessly all marketing related activities and project innovations.

 

Critical success Factors for the Job

Relevant Experience

Essential:

  • Minimum of two (2) to three (3) years brand management in a Fast-Moving Consumer Goods (FMCG) environment or marketing role.
  • Customer marketing experience is an added advantage.
  • Relevant Business management and project management experience.

Key Competencies (SOL’s)

  • Purpose & Service
  • Personal Mastery
  • Agility
  • Business Acumen
  • Talent Catalyst
  • Consumer Love
  • Passion for High Performance

 

Key Environment

Internal Stakeholders the role interface with:

  • Category Leads
  • CD Director
  • CCBTs
  • Brand Managers
  • Key Account Managers
  • Channel & Category Development Managers
  • CCM & CMI
  • Supply Chain
  • MIS Manager
  • R & D
  • Regulatory Affairs
  • Finance
  • Quality

• CD Excellence Team

  • Category Managers
  • Finance BP
  • Corporate Communications
  • DIOM Manager

External Stakeholders the role interfaces with:

  • Communication & Public Relations Agency
  • Marketing Research Agencies
  • Regulatory body (GSA & FDA)
  • Creative Agencies



Method of Application

Submit your CV and Application on Company Website : Click Here

Closing Date : 14 Dec. 2020





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