4 Feb 2016

Airtel Job Vacancy : Usage and Retention Manager – HV

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The Usage and Retention Manager-HV is responsible for planning and achieving the targeted revenue from the High Value prepaid segment while ensuring implementation of customized programs that will increase new additions and create stickiness of the existing HV base, resulting in reduced customer churn & higher usage

    • Planning and achieving optimal balance between the recharge revenue and the usage by the High value customer
    • Designing, managing, analyzing programs to create stickiness of the base to the network and hence building loyalty.
    • Develop and implement retention projects and programs to help retain High value customers who have gone into inactivity.
    • Monitor the level of activity on the network and work with the customer care retention team to run targeted promotions for inactive customers
    • Develop and implement a process resulting in No customers complaints
    • Understand existing business rules and operations relating to customer experience and recommend improvements where necessary
    • Manage below the line campaigns by creating and implement customer life cycle management programs with the help of our in-house campaign management tool
    • Develop and create detailed visibility reporting on customer usage and retention program results.
    • Develop(End to End) products that will help safeguard the competitive edge in the market

Desired Skills and Experience

  • Ability to speak effectively before groups of customers, employees, vendors, and management.
  • Computer expertise, including some use of database, word processing, spreadsheet, and presentation applications.
  • Competent and knowledgeable in areas of customer usage and retention programs.
  • Ability to define problems, collect data, establish facts, and draw valid conclusions.
  • Ability to deal with problems involving several concrete variables in standardized situations.
  • Ability to innovate and deliver value to business at multiple levels will play an important role



  • Bachelor’s degree or equivalent combination of education and experience, relevant courses may include Marketing, Economics, Mathematics, Statistics
  • Post graduate in marketing
  • Masters’ in Business Administration would be preferred additional qualification

How to Apply

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