30 Mar 2016

HR Ghana Job Vacancy : Digital Media Officer

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DIGITAL MEDIA OFFICER
We like entrepreneurial, self-motivated people who grab the opportunity to make things happen. We don’t like 9-5er’s who don’t bring their own ideas to the table. You are expected to manage digital media campaigns engagement for the company and assigned clients
Implementing and maintaining online marketing strategies through social media for all clients – by using various forms of new media, such as blogging and social networking sites and Website design and developments.
Reports to Head of Media and Marketing Communication

STRONG REQUIREMENTS:
• University Degree or other relevant professional qualification with 3 or more years of digital experience
• Good communication skill and team building skills
• A demonstrated track record of developing and executing successful online campaigns
• Local digital marketing knowledge – Media Savvy and persuasive
• Excellent copy-writing skill and a keen visual sense
• Knowledge of SEO, analytics, web design and development technology, mobile campaigns, and brand strategy.
• Platform and software digital knowledge to support digital project implementation:
• Ability to work long hours, meet deadlines and work with minimal supervision
• A fierce degree of organization and have a deliberate and thorough approach
• Ability to manage time well, prioritize deadlines and handle multiple projects in a fast paced, deadline sensitive, detail driven environment.
• Have an intense interest in marketing and possess a strong desire to advance (in both the number and size of brands handled)

JOB DESCRIPTION
SOCIAL MEDIA
• Develop, implement and coordinate innovative and relevant creative media content across social media platforms for the company and its clients – Proficient in use of Facebook, Google, YouTube, Instagram and Twitter applications
• Understanding of Google Analytic and how to apply to our online business model is desirable
• and collaborate with graphic designer to ensure a cohesive social media identity
• Build and manage rich content/ editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, info graphics, etc.)
• Setup daily tasks and activity for all social media outlets
• Keep track of social media trends and competition; Monitor social media sites and coordinate response with internal resources
• Deliver weekly reports with statistics and results for each account.
• Responsible for writing and producing various projects and blog regularly to expand client’s digital footprint, awareness, subscribers and leads
• Grow client subscriber base by providing them regular, helpful content that meets the needs of both key stakeholders and target audience
• Develop and build relationships with key online influencers (e.g. widely followed Bloggers, users with a large number of ‘re-tweets’ on Twitter) to support social media goals. This includes managing relationships with second and third tier social media users.
• Post and promote content that encourages customer participation & community engagement
• Build relationships with key influencers in the small business communities. This includes initiating, facilitating and helping to influence conversation online among a broad range of audiences.
• Keep the team up to date with the latest trends in content marketing which best suit the needs of clients.
• Collaborate with designers, product marketing, sales and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
• Understand clients’ brand, products and customers to ensure copy meets the marketing strategy and reflects the brand
WEB DESIGN AND DEVELOPMENT
• Code website using HTML, GUI, or other appropriate web design tools and creating verbal content for the website.
• Create website layout/user interface by using standard HTML/CSS practices
• Create and editing images and graphics for website use.
• Determine all coding requirements for site improvements – designing, coding and modifying websites, from layout to function and according to a client’s specifications
• Write well designed, testable, efficient code by using best software development practices
• Integrate data from various back-end services and databases
• Gather and refine specifications and requirements based on technical needs
• Be responsible for maintaining, expanding, scaling and enhancing websites by adding and improving design and interactive features, updating pages, adding links, updating databases.
• Stay plugged into emerging technologies/industry trends and apply them into operations and activities
• Maintaining and ensuring the coding standards are met; optimizing the web architectures for navigability and accessibility, and ensuring the website and databases are being backed up
• Integrate verbal content with website design for final product
• Translate client’s informational content into a dynamic functional website.
• Create visually appealing sites that feature user-friendly design and clear navigation

OTHERS
• Ability to install, administer and troubleshoot hardware, software and network operating system.
• Computer networks, network administration and network installation.
• Computer skills including the ability to operate computerized accounting, spreadsheet, word-processing, graphics and website development programs at a highly proficient level.
• Provide orientation to new users of existing technology
• Train staff about potential uses of existing technology
• Provide individual training and support on request
• Provide recommendations about accessing information and support
• Maintain current and accurate inventory of technology hardware, software and resource




How to Apply

send CV to hr1.ghana@gmail.com by 10th April, 2016




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