11 Jan 2017

Brown-Forman Job Vacancy : Regional Manager

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Reporting relationships:             FFM’s Report into RC

Reporting to:                                    Brown Forman (Marketing Mngr – Cape Town)

                                                                Incodeal (B-F Agent for Emerging Africa)

Partners with:                                   Local Distributor Partner

                                PLEASE NOTE – FLUENCY IN FRENCH & ENGLISH IS REQUIRED                                

 Scope:

 

The Regional Manager will play a significant role in the development and implementation of regional and brand strategies which are focused on the markets covered by the individual. Key to the successful development of these strategies is a sound knowledge of the markets as well as the ability to form strong relationships with key influencers in the industry.

 

The successful execution of the strategic plans will rely on the Regional Managers ability to manage the Field Market Managers. As part of this management, formal quarterly reviews will be conducted with FMM’s to gauge performance as well as identify areas of future personal development. The position will also be responsible for the quality of the monthly activity reports and good practice sharing between the relevant markets.

 

Key markets for this role include the following countries –

–         Primary Markets – Ghana / Ivory Coast / Gabon

–         Secondary Markets – Cameroon / Congos / Togo

 

Main Functions:

 

Strategy Development

 

  • Contribute to Regional strategy development eg West Africa strategy in collaboration with BF and Incodeal
  • Contribute to brand plan within each of the relevant markets that fall within the respective region

 

2nd Tier Country and City Expansion

 

  • Asses future expansion opportunities
  • Awareness of RTM options. Collaboration with Incodeal.
  • Develop country/city expansion plans
  • Ensure effective implementation of strategies
  • Regional Managers will assume the role of FMM’s in tier 2 markets 

 

Support Distribution Partners

  • Develop DSM relationship with Distribution Partners (Disproportionate Share of mind)
  • Quarterly distributor reviews
    • Current brand performance
    • Stock management
    • Depletion analysis
    • Forecasting
    • Support sales force and distributor partner in outlet segmentation and channel mapping.
  • Agree brand and promotional plans with distributor for tier 2 markets
  • Key customer interface with DP. Establish relationships with key customers

 

Leveraging the Field Market Managers

 

  • Contribute to the development of the Field Market Mngr team – Recruitment / Induction / Management / Coaching
  • Training of FMM’s and distributor sales force at every opportunity
  • Ensure consistency and excellence in execution according to brand guidelines

 

Operational Functions

  • Unearthing trade and consumer insights
  • Link between BF/ Incodeal / GCF and distribution partners
  • Regional interface with KA Manager (Future)
  • Adopt a leading role in running regional workshops
  • Develop relationships with key local influencers

 

 

Resource Development

 

  • Assess and motivate for optimum resource structure
  • Develop succession plans
  • Recruitment process
  • Onboarding and personal development
  • Participate in FMM & own KPI evaluation with Incodeal and Brown Forman

 

 

Reporting

 

  • Quarterly Reviews with RM, Incodeal and BF
    • Macro-economics
    • Industry / Competitor / RTM developments
    • Counterfeit and TNT tracking
  • Oversee and check monthly Marketing Activity reports
  • Best Practice sharing

 

Budget Control

 

  • Monitor spend vs budget for tier 2 countries
    • A&P
    • SG&A
  • Manage FMM and ensure spend is aligned with budgets

 

Qualifications & Personal Attributes

 

  • Qualifications
    • Tertiary degree / diploma – preferably in commerce or social sciences
    • Fluent in English & French
  • Experience
    • Min 5 years commercial experience – Sales / Marketing
    • Some exposure to Emerging African markets, preferably having resided in Africa
  • Personal Attributes
    • Self-motivated and comfortable working in isolation
    • Relationship building – Outgoing yet having the ability to exercise restraint
    • Leadership qualities and setting responsible example
  • Core behaviours
    • Being a Champion of Team, Self & Brands
    • Being Curious of opportunities & solutions
    • Being Collaborative with team & partners



How to Apply

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